My client, a large Financial Services company, is currently seeking a dynamic and process driven Marketing Audience Lead for an immediate 6 month assignment. The Marketing Audience Lead will execute on business priorities for the pod or delivery team and acts as one of the primary marketing interfaces to the Key Accounts Marketing team. Helps to define the marketing strategy for their area of responsibility with senior business leaders and ensures execution is aligned to marketing and business objectives. Builds a broad and deep understanding of the business landscape, the audience(s) and client(s) served, the competitive environment and marketing best practices. This is a hybrid position and MUST be able to work in their LA office 3 days a week Tues - Thurs. Skills/qualifications: Familiarity of the financial industry, broker/dealer firms and their advisors, strongly preferred. Demonstrates ability to effectively plan and manage the work of diverse, multiple teams. Demonstrates ability to influence groups and/or more senior associates. Demonstrates judgment in resolving matters of high complexity. Demonstrates intellectual curiosity and analytical skills in areas of moderate complexity. Demonstrates ability to collaborate and develop/maintain working relationships inside and outside the organization to enable effective completion of business objectives. Demonstrates effectiveness in leading/facilitating a variety of meetings. Demonstrates ability to lead and manage projects across multiple teams or groups. Demonstrates good knowledge of current marketing technology, tools and digital channels, including social media, search, content marketing. Must have 7 years of experience in marketing, with asset management / wealth management / mutual fund marketing experience strongly preferred. salary: $64 - $69 per hourshift: Firstwork hours: 8 AM - 4 PMeducation: BachelorsResponsibilities Establishes the business priorities for the audience by working with client segment teams, business groups, and senior leaders. Defines the business problem by partnering with senior leaders (as appropriate) to develop the situation assessment, identify business opportunities to crisply define the problem to solve. A solid understanding of our industry, business model and competitive positioning is required to achieve this. Develops and implements the overall marketing strategy for the target audience to achieve the desired change in audience behavior or attitudes. Partners with marketing research, sales and product teams to develop powerful audience insights that drive the achievement of business objectives. Maintains knowledge of research and in-field techniques to develop the customer empathy required to distill the insight. Translates business opportunity into marketing actions by developing the marketing brief from which the go-to-market plan will be developed. Partners with cross-functional marketing team to develop and deploy marketing programs aligned to the business objectives and strategies by leading an agile team and delivering via agile methodologies and practices. Translates business problems into creative direction by developing a focused brief. Evaluate creative via this brief and be able to provide effective and constructive creative feedback during creative development. SkillsMarketingAsset ManagementWealth ManagementMutual Fund MarketingFinancial IndustryQualificationsYears of experience: 7 yearsExperience level: ExperiencedRandstad is a world leader in matching great people with great companies. 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