job summary: Our client is looking to add a Senior Manager of Product Marketing to their growing team. Ideal candidates need to have experience with go to market strategys for new products, understanding of market dynamics, and omni channel marketing. This is a great opportunity to work with a Fortune 50 company with high international brand recognition. This is a contract position with the opportunity to be extend or convert to a permanent employee. This position offers excellent pay and an opportunity to work with one of the top leaders in the retail space. Minimum Qualifications 6+ years of experience in Marketing, Business Administration, or related field. Product Messaging & Positioning: Create comprehensive messaging frameworks that articulate the product's features, benefits, and differentiation points. This includes identifying key messaging pillars and mapping them to various customer personas and use cases. Lead messaging and positioning efforts for new product launches or feature releases. Develop launch plans that outline messaging strategies, communication channels, and rollout timelines to generate excitement and drive adoption. Work closely with product development teams to understand the product roadmap, features, and functionalities. Translate technical specifications into customer-centric messaging that resonates with the target audience. Collaborate closely with product management, sales, and other cross-functional teams to ensure alignment on product positioning and messaging. Conduct market research and competitive analysis to identify market trends, customer needs, and product differentiators. Go-to-Market Strategy: Lead the development and execution of go-to-market strategies for new product launches and feature releases. Define target segments, value propositions and distribution channels to drive product adoption and revenue growth. Partner with sales and partner teams to drive awareness, generate leads, and enable sales effectiveness. Gather feedback from customers, sales teams, and other stakeholders to continuously iterate on the GTM strategy and improve future launches. Incorporate learnings to refine messaging, positioning, and go-to-market approaches. Product Education & Sales Enablement: Create comprehensive sales enablement resources such as sales decks, battle cards, product guides, FAQs, and objection handling documents. These materials should provide sales teams with the necessary information to effectively communicate the value proposition and features of the product. Develop sales playbooks that outline messaging frameworks and objection handling for selling. These playbooks should serve as a reference guide for sales reps during customer interactions. Partner to create product-related content and assets such as solution sheets, demo videos, and case studies to support marketing and sales efforts. Co-conduct product training sessions with the product owners to ensure a deep understanding of our products and their value proposition. Preferred qualifications and experiences (not all required): Master's degree in business administration with 6+ years of experience or 10+ years of hands-on experience in product marketing or related roles. Proven track record of developing and executing successful product marketing strategies in an e-commerce, or marketplace environment. understanding of market dynamics, customer insights, and competitive landscape. Excellent communication and storytelling skills, with the ability to distill complex concepts into clear and compelling messaging. Experience working cross-functionally with product management, sales, and other teams to drive product success. Proficiency in market research, data analysis, and customer segmentation techniques. Familiarity with marketing automation platforms (HubSpot a plus), CRM systems, and other marketing technology tools. Willingness to travel for events, customer meetings, and team collaboration, as needed. location: Sunnyvale, California job type: Contract salary: $65 - 75 per hour work hours: 8am to 4pm education: Bachelors responsibilities: Create comprehensive messaging frameworks that articulate the product's features, benefits, and differentiation points. This includes identifying key messaging pillars and mapping them to various customer personas and use cases.Lead messaging and positioning efforts for new product launches or feature releases. Develop launch plans that outline messaging strategies, communication channels, and rollout timelines to generate excitement and drive adoption.Work closely with product development teams to understand the product roadmap, features, and functionalities.Translate technical specifications into customer-centric messaging that resonates with the target audience.Collaborate closely with product management, sales, and other cross-functional teams to ensure alignment on product positioning and messaging.Conduct market research and competitive analysis to identify market trends, customer needs, and product differentiators. qualifications: Experience level: ManagerMinimum 6 years of experienceEducation: Bachelors skills: Product ManagementMarketing Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Randstad Digital, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com. Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad Digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility). Applications accepted on ongoing basis until filled. Qualified applicants in San Francisco with criminal histories will be considered for employment in accordance with the San Francisco Fair Chance Ordinance. We will consider for employment all qualified Applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.